My name is Anya Grundmann, and I’m the Executive Producer of NPR Music.

The NPR Music site lets you explore and discover all kinds of music you may not have discovered before across many genres. You can find exclusive first listens of albums before they’re released. You can find 200 music radio streams from public radio stations. You can find live jazz concerts happening at the Village Vanguard in New York City. You can find music recommendation lists. You can find hour-long programs that are featured in public radio. So there’s a whole range that you’ll find there.

It’s hard to label what we do because, yes, we have traditional journalism. Yes, we have traditional criticism. We also carry concerts or we carry listening experiences for people. We also do documentary-type activities. We also actually put on shows.

So what is the line between being a curator, a presenter, a journalist, a critic? You know, those things are all very fluid for us. We’re adding about 300 new music features every month. NPR’s trying to reinvent itself by integrating the radio and the Web and mobile and all kinds of platforms into an experience, and what that experience is is NPR, and it doesn’t necessarily matter what the medium of that experience is.

Oh, there’s a lot more freedom now. I think that the edges of what we do, around the edges, is a lot more open, and, you know, you don’t always know what you’re going to get.

Part of what we love to do is introduce people to musicians in ways they might have not experienced them before. Tiny desk concerts are one of our favorite things because we have musicians come in and do — perform in the setting that, you know, they don’t normally perform in.

We started these when Bob Boilen, who’s the host of All Songs Considered, he sort of got kicked out of his office because there were too many people working at NPR, and so he got put in at a desk right in the room where there were about 16 desks, and he and one of the other staff members retaliated by starting to have concerts at his desk. We had one band called Dr. Dog that came in. Well, they couldn’t bring their drum set and they couldn’t bring all their electric guitars, and so one of the guys, the drummer, brought a red suitcase and used that as his drum. So there’s a lot of creativity going on and a lot of adaptation, and it’s really fun to see musicians have fun with that.

We’re constantly working with producers at NPR on helping them with stories that they want to do but also suggesting stories and actually doing reports ourselves and doing music features ourselves for the news magazine. So we really value being able to do music exploration in many different levels, and every one of my staff members has done a story on the news magazines, can do Web buildouts, can think of doing live events. You know, we really want to have people with incredible broad skill set working with us so that basically anywhere our imagination goes, we can go. We want to reach people where they are. If they’re having experiences on their iPhone, we want to be there. If they’re listening to online streams, we want to be there.

There’s a structure of what we have available to us on the NPR site, but if we want to do some — if we really want to do something, we’ll go find some other application, some freeware application. When we first started doing chat, we didn’t — we don’t have actually a chat application at NPR. We go and find one. We wanted to do polls. I mean we’ve — we do a regular poll against tens of thousands of people telling us what they think the best music of the year so far is or whatever. Or we’ll ask them other questions, and we’ll send out those polls that people engage in. We don’t have that software. We just sort of go find it or we make it.

It’s about finding that energy and that love for music and wanting to explore that and just making it happen, even if there seem to be some constraints along the way. But that sort of provides a gateway to creativity. It’s something that gets people going. It’s sort of like, “Hey, you know, you told me I can’t do that? Well, yes, we can.”