Project URL:

Your Name: A.C. Frabetti Organization (If any): AEQAI

Tell us about yourself/your team: We are a team of writers, some young and others highly experienced. We meet monthly to discuss articles, ideas and the direction of the arts journal.

Description of your project: AEQAI is a journal of writing on the visual arts in the Greater Cincinnati region. We produce three articles per month in our main section. One is a feature article whereas the other two are shorter ones. The topics range from art reviews and interviews to highlighting issues in the arts. We also have another section with ongoing short reviews and news.

Date your Project Launched (will Launch): 01/01/2009

How your Project works/What it does: As above, it produces three main articles per month, free and online. It also produces a continuous set of short reviews and news notices. Submit supporting document (optional):…

Why is your Project a model for Arts Journalism?: Outside of labor, it has no costs. We will even have a print version (a bound copy of all the articles at the end of the year) that will utilize print-on-demand sites.

Explain (briefly) your business model [Please be specific - this is an important question]: We plan on drawing funds from advertising, donations and fundraisers. Currently, we are still a startup and working to expand our regional readership. It is difficult to assess whether our business model will work. 60% of all net funds go directly to the writers; this gives a sense of a cooperative, shared burden between administration and content. Hence if only a small amount of funds do arrive, there is still a sense of dignity for our team.

Anything else we should know? : This is a relatively new site but is growing rapidly. It is difficult to say yet whether our model will be financially successful. But more importantly, we are using every available technology to create a journal that is free to operate. Secondly, we are aiming at purely local coverage. Often journals attempt to be ‘international’ and perhaps fall to globalization tendencies (and the hopes of receiving funds through Adware). Also, academia encourages thinkers to approach the international forum at the expense of the community of artists and creators around them. Finally, as the journal grows, we are finding more and more writers drawn to us. Currently a graphic designer is assisting us with the redesign of the site and print publications.

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